You tell your executive team that your company should have a content manager, and they ask,“Can’t someone take that on as a side project?” How should you respond?

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–You tell your executive team that your company should have a content manager, and they ask,“Can’t someone take that on as a side project?” How should you respond?–

—That’s a good way to start, but we should put a plan in place for expanding the role into a full-time duty.—

–No, if we can’t have a full-time content manager, we may as well not have a content manager at all.–

–Yes, but only if it’s a member of the executive team that does it.–

–Yes, that would be best. Content management isn’t a full-time job.–

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