–You Want To Generate Leads With Your Google Ads Campaign By Encouraging People To Fill Out An Interest Form On Your Website. What Do You Need To Know To Measure Return On Investment (ROI) For This Campaign?–
—How much you’ve spent on the campaign compared to the value of leads generated—
–The number of clicks your ad received divided by the number of times it showed–
–You can’t calculate return on investment for campaigns that are focused on online leads–
–The percentage of budget spent compared to how many forms were completed–
- You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?
- Loretta Is The Advertising Director For A Large Meal-Kit Company. She’s Setting Up A Google Display Campaign To Identify And Engage With Large Audiences In Order To Extend Their Market Reach. Which Statement Most Accurately Describes The Reach A Google Display Campaign Can Provide Loretta?
- Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main beneﬁts of Google App campaigns?
- Brian’s Desired Audience Isn’t Covered By The Segments In-Market Audiences Offers. What’s Another Suitable Option Brian Could Choose To Help Him Influence Potential Customer Consideration?
- Which Display Ad Format Automatically Creates Ads From Uploaded Headlines, Logos, Images, And Videos?
- What technique can you apply to create successful video ads on YouTube?
- Peggy Owns A House Cleaning Service. She Built A Booking Website And Is Ready To Promote Her Services Online. She Wants Her Ads To Reach People Actively Looking For Businesses Similar To Hers. Which Google Ads Campaign Should Peggy Use To Make Sure Potential Customers Consider Her Services And Take Action By Booking House Cleanings?
- Ken Sees A High Level Of Success From His Display Campaigns, And Wants To Take Performance To The Next Level With The Help Of Dynamic Remarketing. How Can Dynamic Remarketing Benefit Him?
- What tool allows you to measure the success of your website?
- Which two users would see an ad with the keyword + shirt + black (set as a broad match modifier)?
- Which two statements about conversion tracking are true?
- When Deciding Between Responsive Display Ads And Uploaded Ads, When Would You Opt For Control Rather Than For Efficiency?
- Rebecca Is A Marketing Executive At An Airline Company. She Has Been Asked To Plan Her Company’s Online Advertising Budget On A Monthly Basis. She’s Chosen Google Ads’ Performance Planner To Help Accomplish This Task. What Are Two Advantages Performance Planner Offers Rebecca?
- Josephine Is In The Process Of Creating Ads Within Her Standard Display Campaign. She Finds That There Are Two Main Ad Formats That She Can Leverage. What Are The Two Main Ad Formats Used In A Standard Display Campaign?
- Lucia clicks on a search ad for a lipstick and, three days later, buys it after clicking on a Facebook ad. On what day would Google Ads consider the conversion to take place?
- The four essential types of freedoms that define YouTube’s values are freedom of expression, opportunity, information, and integration.
- What’s An Advantage Of The Reach Of Responsive Display Ads?
- Simon’s Using A Google Smart Display Campaign To Build Out His Ads. What Benefit Do Google Smart Display Campaigns Give Simon?
- Karen Owns A Large Online Business Selling Antiques. She Wants To Create A Smart Display Campaign. What Are Two Of The Three Inputs She Must Supply In Order To Create A Smart Display Campaign?
- What is one way to use Google data across all platforms to improve the performance and profitability of your retail business?
- What tool allows you to measure the results of your website?
- Why Should Campaigns With Different Marketing Objectives Be Separated Into Different Performance Planner Plans?
- For a business, what is one of the main benefits of having an online presence?
- Carlotta’s online campaigns generated a lot of clicks, but fewer sales than expected. How can Shopping ads help ensure that the clicks your ads receive are from customers who are more interested in your products?
- Gabriele wants to use Google Ads to advertise his website and is considering the possibility of using one of the Smart Bidding strategies offered by Google. What are two Smart Bidding strategies that Gabriele can use for his next campaign?
- How Does Google Display Ads Drive Marketing Results Every Day For Thousands Of Advertisers Around The World?
- Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity?
- What Can The Performance Planner Recommend?
- Which two conversion sources can be reported in custom columns?
- Imagine that you want to regain the interest of users who have bought something on your website in the last six months and are listed in the database of your CRM system. What audience solution should you use?
- When measuring campaigns using Amazon Attribution, what is the next step after creating an order?
- Zoe Runs A Sports Media Website That Caters To Fans Of Many Different Types Of Sports. She’s Starting A Google Display Ads Campaign And Is Considering Methods To Reach Her Sports-Loving Audience. What’s A Compelling Reason For Zoe To Use Affinity Audiences?
- Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?
- Which sentence best describes the insights gained from reviewing the total detail page view rate (DPVR) metric?
- Which three engines are supported by the Search Ads 360 API?
- A coffee mug maker has several video creations and wants to know which one performs better when it comes to advertising memorabilia. What tool can Google use?
- Bulksheets can be used to complete which two tasks?
- When setting up your Store, which tactic can encourage targeted exploration?
- If you use Google Tag Manager, which site-wide tagging solution should you choose to measure conversions?
- Which of the following is considered paid traffic?
- Drew’s Newest Client Has Heard A Great Deal About The Effectiveness Of Youtube’s Audience Solutions, But He’s Still Not Convinced It’s Right For His Business. He Wants To Know Why An Advertiser Would Choose To Include Youtube Audience Solutions In A Campaign. What Are Three Reasons Advertisers Would Choose Youtube Audience Solutions?
- By Design, Youtube Advertising Specifically Delivers Three Distinct Business Outcomes To Advertisers. What Are The Three Business Outcomes Youtube, By Design, Delivers?
- Tony Travels Frequently. He Needs To Be Able To Make Changes To His Google Ads Account While He’s Offline, So He Downloads AdWords Editor. Using AdWords Editor, Tony Can Do All Of The Following Except:
- Fill In The Blank: If You Use __________ When Creating Targeted Search Ads, Minor Variants (Such As Plurals) May Trigger The Ad To Show.
- Fill In The Blank: When You Optimize An SEM Campaign, Exclude Keywords _________ From Your Ads To Users Who Search Unrelated To Your Activity.
- Clyde Wants To Raise The Profile Of His Dance School. A “Display Network” Campaign Can Help Him:
- Which two statements are true about evaluating your existing ad campaigns?
- Fill In The Blanks: In Display Advertising, Remarketing Allows
- What Is The Recommended Next Step If You Noticed From The Search Terms Report That Certain Search Terms Are Leading To A High Number Of Clicks On Your Ads?
- An Advertiser Looking To Drive Conversions Is Using Manual Cost–Per–Click (CPC) Bidding. Which Factor Should Be Most Important For This Advertiser When Deciding Keyword Bids?