You want to track your search advertising budget and spend. Which report group should you select?

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–You want to track your search advertising budget and spend. Which report group should you select?–

–Billing and budget–

–Targeting–

–Delivery–

–Editorial–

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  1. You Want To Track Your Search Advertising Spend over time. Which Report Group Should You Select?
  2. Recent updates to the Microsoft Advertising Editor are the following:(Version 2)
  3. The Microsoft Advertising Editor Keyword Research Feature can help you:
  4. The Microsoft Audience Network is an advertising solution powered by the Microsoft Graph and Artificial Intelligence. True or False?
  5. Beverama is a beverage company that wants to drive sales and will primarily use ACOS to measure performance. Which of the following ASINs could help them reach their goal? Select All Correct Responses.
  6. Building Remarketing lists with the UET tag allows advertisers to target their audience for which purpose? Choose all that apply
  7. Car Jane, an automotive accessories company, targeted their sponsored ad campaign by the category ‘automotive floor mats’. Which targeting method did they use?
  8. Choose 2 targeting options that would allow you to better serve ads to potential customers who meet specific criteria.
  9. Coho Winery wants their ad to display for the keyword Cabernet sauvignon only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?
  10. DiamondBraces.com has a Domain Authority of 32. Based on their ranking for the keywords below, would you consider them a good prospect?
  11. Effective case studies _________.
  12. From the client’s perspective, which of these is a significant advantage hiring an agency for a single SEO project?
  13. How can you become a journalist’s source?
  14. How can you improve LCV?
  15. How could a Seller Central user benefit from the information found under the Performance section of the navigation bar?
  16. How is advertising cost of sales (ACOS) calculated?
  17. How many ASINs can you review in a peer set with ARA Premium?
  18. How many buyer personas should you create?
  19. How many semantic topics should you consider when grouping keywords?
  20. If ASINs are not driving sales in a campaign, what would an advertiser see in the advertising product report?
  21. If the page title is longer than 60 characters, it may ________.
  22. If you find a niche to target, you’ll open the door to _________ prospecting.
  23. In a case study, an effective “Happy Ending” should _________.
  24. In Google Search Console, you can view how many pages have been submitted, vs. how many have been indexed, which is the ______.
  25. In terms of resolving technical issues, which page should you start with?
  26. In this campaign, the Search Visibility for _______ keywords is 20.65%.
  27. Investment per device (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers within what range? (Select 2)
  28. It is not possible to copy a campaign From One Account To Another within Microsoft Advertising Editor. True Or False?
  29. Keyword Planner is a keyword research tool that provides which kinds of insight?
  30. Keywords at which stage of the sales funnel should you expect to have the highest competition from ads?
  31. Let’s say 12% of customers who download your “Free Guide to Installing Shower Filters” purchase a water filter for $69. What would you label as a conversion in Google Analytics?
  32. List two methods of familiarizing yourself with a client industry of which you have little to no prior knowledge.
  33. Maria, the marketing manager at Jack and Jill, wants to optimize their campaigns based on the actions of first-time customers. Which of the following metrics should they use?
  34. Microsoft Advertising Editor Allows You To Import Your Google Ads Campaigns Directly Into The Editor, Make Changes, And Post Them. True Or False?
  35. Microsoft Advertising Editor can be used to manage campaigns and review performance metrics. True or False?
  36. On which of the following websites is the blog on a subdomain?
  37. Price extensions are ad extensions that display product reviews. True or False?
  38. Raphael is an advertiser at a regional apparel retailer. A strategic initiative is to expand their brick-and-mortar presence to new locations next year. Which part of ARA Premium would be most useful for him to review?
  39. Retail insights can look back to compare insights from ___________ in the past.
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  41. Search marketing helps businesses capture users at all stages of the conversion funnel by matching keyword and content strategy to ______ ______.
  42. Single-digit Domain Authority sites _________.
  43. Site structure should support _________.
  44. The following business choice could lead to what potential listing issue? “A business moved into a larger building with a new addresses after a successful year of growth.”
  45. The following definition relates to which of the provided terms? “When a new listing is generated using information taken from two or more other listings.”
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  48. True or False: All businesses can benefit from a Local SEO strategy.
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  50. True or false? Brands that only sell products and services OFF Amazon can leverage Amazon’s sponsored ads.

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