You Want To Track Your Search Advertising Spend over time. Which Report Group Should You Select?

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–You Want To Track Your Search Advertising Spend over time. Which Report Group Should You Select?–

–Billing and budget–

(B) Targeting

(C) Delivery

(D) Editorial

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  1. Recent updates to the Microsoft Advertising Editor are the following:(Version 2)
  2. The Microsoft Advertising Editor Keyword Research Feature can help you:
  3. The Microsoft Audience Network is an advertising solution powered by the Microsoft Graph and Artificial Intelligence. True or False?
  4. Best practices for using automated bid strategies include the following: (Select 2)
  5. DiamondBraces.com has a Domain Authority of 32. Based on their ranking for the keywords below, would you consider them a good prospect?
  6. Domain Authority is ______.
  7. Effective case studies _________.
  8. Garmend is forming a strategy for a new back-to-school campaign for children’s clothing. Which of the following ASINs will likely perform best in terms of sales efficiency?
  9. Gini’s Jewelry has been using Amazon’s sponsored ads for a while. They have a list of known keywords for their products. Which targeting method is most appropriate for them?
  10. GravityLenz is a large brand advertising on Amazon. They want to incorporate third-party analytics into their campaign reporting. Which of the following reporting methods best fits their need?
  11. Green Star is optimizing their campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?
  12. GreenTree is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?
  13. How can you create client curiosity on a phone call?
  14. How does the Featured Snippet appear?
  15. How large should an image on your website be?
  16. How will Keyword Explorer help you determine the potential of a prospect who pays for visibility in Yelp?
  17. How will reporting link opportunities help your pitch to a prospect?
  18. How would participating in non-SEO events in closely related industries, such as web design meetups, help with prospecting?
  19. If an advertiser has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?
  20. If an advertiser’s goal is for campaign efficiency, which ASINs should they avoid using? (Select 2)
  21. If a website is paying for online visibility, but not ranking organically, what might that indicate?
  22. If the Search Visibility of Top of Funnel keywords decreases, what does that mean?
  23. If you bury important pages deep in your site structure, you _________.
  24. If you notice that hundreds of pages are suddenly 404’s, what should you do?
  25. If you notice that hundreds – or thousands – of pages are affected by one issue, what should you do?
  26. Image alt attributes should _________.
  27. In the CSV of inbound links to top ranking URLs, which metric indicates a site’s backlink power?
  28. Iris is under-spending on their Sponsored Brands campaign that showcases their camera line. What could they do to optimize their campaign? Select All Correct Responses.
  29. Is the robots meta tag a replacement for the robots.txt file?
  30. Match each campaign goal with the appropriate optimization type.
  31. Microsoft Advertising Editor is the only place to use the Google Ads Import Tool. True or False?
  32. Microsoft Advertising Intelligence allows you to build multiple types of reports. True or False?
  33. Microsoft Advertising Multi-user Access lets you use one username to access multiple customer shells. True or false?
  34. Moriah is a Seller Central user utilizing Amazon’s fulfillment centers to pack and ship their products to customers. Which best describes Moriah?
  35. Multi-practitioner businesses can be challenging because:
  36. Navigational search intent is characterized by what feature?
  37. Scenario: A website with a Domain Authority of 26 is ranking on the 2nd page of Google for a keyword with a low Difficulty score. What can you conclude?
  38. The first files a crawler reads on your site are:
  39. The first step to finding keyword relevant link opportunities is ______.
  40. The graph below is the Search Visibility graph in a campaign for Go Green Solar. Which of the following statement is true?
  41. The graphic below illustrates the self-reinforcing nature of SEO success. Which of the following terms is missing from the cycle?
  42. The number of brands choosing to take their marketing in house is __________.
  43. Theo, an Amazon seller, is adding a product to his inventory list in Seller Central. He knows his product is eligible to sell because he has seen that product on Amazon in the past. Is Theo correct?
  44. There is data markup for __________.
  45. True or False: A 404 error page cannot help convert customers.
  46. True or False: A business listing must be verified to show up in a SERP.
  47. True or False: Ads are not allowed to be displayed in Map results.
  48. True or false? An advertiser can leverage the API to manage their sponsored ad campaign by working with a third-party integration provider.
  49. True or False: An agency should never demonstrate that they struggled to resolve a client’s issue in a case study.
  50. True or False: A small, one-person business selling pet grooming services likely has a high LCV.

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