Your client, Top Chocolate Shop, has hired a new marketer named Ethel. Why will placeholder text help Ethel efficiently use your templates?

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–Your client, Top Chocolate Shop, has hired a new marketer named Ethel. Why will placeholder text help Ethel efficiently use your templates?–

—Placeholder text allows Ethel to add custom HTML.—

–Placeholder text will help Top Chocolate Shop visitors know what information to enter into a form.–

–Placeholder text helps Ethel understand a module’s purpose.–

–Placeholder text automatically adds in lorem ipsum to show Ethel where to add her content.–

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  1. You’re a content creator for an automobile dealership. You’re looking for some inspiration to help generate new content ideas for an upcoming holiday promotion. What source might you find valuable and be inspired by?
  2. You’re about to close your exploratory call. Based on what you’ve learned from the prospect, they are a great fit for working with your agency and they seem excited about inbound marketing. The CEO of the company asks you to create a proposal for their team because they couldn’t all be on the call. What should you do?
  3. Your coworker recently tested two different subject lines to see how they would impact the open rate of her most recent email send. She excitedly tells you that the first subject line won the test. How should you respond?
  4. Your co-worker has created a list of all the leads who have not visited your blog in the last 90 days. What should your company do with these leads?
  5. Your company wants to start using a contact database to track, store and surface information about the people who interact with your business. They’ve asked you to do some research to find the best option to use. All of these should be on your checklist of required features for a good contact database EXCEPT:
  6. Your company recently created a weekly email newsletter and already has 1,000 subscribers. You want to run an experiment to improve engagement with the emails, so your coworker suggests using the PIE framework. How will the PIE framework help you optimize your newsletter?
  7. Your company has created a workflow that sends a webinar invitation to all of their contacts in a specific industry. Is that invitation a behavioral email?
  8. Your company has decided to take an inbound approach to sales. Which of the following does NOT align with your company’s new inbound sales practices?
  9. Your colleague Shane wants to add contextual marketing to all of your company’s landing pages by the end of this month. You respond by telling Shane that this isn’t a recommended approach because:
  10. Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page?
  11. Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?
  12. Your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to Generate More Leads.” She would like to add the Company Name property in order to connect with the user, showing that this ebook would be helpful to the individual’s company. How would you respond to Jana?
  13. Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?
  14. Your buyer needs more time to purchase the product you’re selling. How should you respond to the buyer’s needs with an inbound sales approach?
  15. Your business is launching a new product offering and plans to send an email notifying your customers of the launch. Since your company has customers in different industries, they will all be using the product for different reasons. How can you make sure that each customer receives an email that communicates the value of your new product?
  16. Your boss wants to calculate the ROI of email marketing as a channel. All of these are required inputs for tracking the ROI of your email marketing EXCEPT:
  17. Your boss, Sam, has approved for you to conduct a usability test on your company’s website. Your next step is to design the test. All of the following are important for the test’s success EXCEPT:
  18. Your boss wants a report on the success of your blog. What information should you NOT analyze?
  19. Your boss has asked you to create content comparing the benefits and value of the products you offer to your direct competitor. What stage of the Buyer’s Journey would this content fall under?
  20. Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what’s the most effective question you should start with?
  21. Your boss asks you to report on how your content campaign has contributed to his lead generation goals. What metric do you report on to demonstrate its contribution?
  22. Your agency finds that you’re continuously being pulled into implementing updates on the website, leaving no time for proactive continuous improvement. The client is open to learning the skills and tools required to make the updates. However, they have no idea what they should learn. Which of the following should be done to help the client start taking over all updates on the website?
  23. You open a connect call with an inbound lead with the following sound bite: “Hello, this is Samantha from Inbound Pros. The reason I’m calling is that I got a note that you downloaded an ebook on content marketing from our website this morning. Does that ring a bell? I was calling to follow up and see how I might be of assistance.” What should you do next?
  24. You open a connect call with a target account like so, “Hi Ms. Prospect, this is John from Inbound Implementation. I saw a Huffington Post article naming your company as one of the top in your industry. Your strategy and growth are impressive. I work with companies like yours that are already doing well online, but are still struggling with converting traffic into more leads and sales. Does that sound familiar? Are you focused on lead generation?” What should you do to improve it for next time?
  25. You offer a free trial on your products page. Which of the following would be appropriate wording for the same offer on your blog CTA?
  26. You just landed your dream job as a content creator at a local startup. It’s your first week and your boss asks you to perform a content audit to get acquainted with the company’s collateral as well as organize it. Where might you start looking for content that already exists?
  27. You have one goal for your email, and your CTA should drive the reader toward that goal. In addition to your CTA button, how else can you link to your CTA?
  28. You have been tasked with creating a list of contacts that have unsubscribed from all email communication. Should you build this list?
  29. You explain the concept of smarketing meetings to your leadership team, and one person asks,“How often do we need to have these meetings?” How do you respond?
  30. You can use your database and contact management strategy to do a few things: see the whole picture of every contact, organize contacts to keep a healthy database at all times, and what else?
  31. A call-to-action button is also known as a
  32. According to the prioritization matrix, customer issues that are high impact and high cost should be prioritized
  33. A customer journey map is a representation of:
  34. A customer who recently purchased your product realizes that it’s not the right solution for the problem they were trying to solve. He would like to return the product. Which stage of the buyer’s journey is your customer in?
  35. After creating your hero statement, you identify a type of person who is interested in your product that you can’t be a hero to. What should you do for these people?
  36. After mapping out your customer journey, you realize you would like to know more about what your customers think after they purchased your product through a sales rep. The survey you should implement is:
  37. A lead views a specific page on your website, say, your case study page. You then send targeted follow-up content like one of your more popular case studies. This is an example of what type of email?
  38. All of following are appropriate ways you can encourage folks to fill out your feedback surveys EXCEPT:
  39. All of the following are examples of social selling EXCEPT:
  40. All of the following are examples of video in the delight stage of the inbound methodology EXCEPT:
  41. All of the following are part of the CGP, TCI, BA framework EXCEPT:
  42. All of the following are reasons to extend your sales enablement efforts beyond the sale EXCEPT:
  43. All of the following are reasons to implement technology as part of your sales enablement strategy EXCEPT:
  44. All of the following are reasons to @ mention someone on a ticket record EXCEPT:
  45. All of the following are true about forms and lead flows EXCEPT:
  46. All of the following are true about inbound links EXCEPT:
  47. All of the following are ways to involve your sales team in the content creation process EXCEPT:
  48. All of the following are ways you can report on a campaign EXCEPT:
  49. All of the following could be a trigger event EXCEPT:
  50. All of the following elements will help readers easily digest the content of a blog post EXCEPT:

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