Your manager is questioning the need for you to spend time on your new Google App campaign, since “machine learning is doing everything.” What are three things you can tell your manager you’re doing to guide the campaign?

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–Your manager is questioning the need for you to spend time on your new Google App campaign, since “machine learning is doing everything.” What are three things you can tell your manager you’re doing to guide the campaign?–

—Provide the system with ample, meaningful data and the time to process it—

—Keep an eye on strategy and objectives, evolving them over time as needed—

—Create helpful boundaries for the system to work within by setting a thoughtful bid and budget—

–Make adjustments to the campaign in reaction to hourly fluctuations in performance–

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