–Your research tells you that customers start searching for your products with their smartphone, yet you don’t see mobile doing well in your data. What is a good way to fix that problem?–
–You need to review your data again and try to come up with fresh insights on how to direct more traffic to desktop because that is what converts better.–
–You need to ensure that the marketing teams are focusing on solving only their problems. Double check that they are using last-click attribution correctly.–
—You need to find a way to get your marketing teams to consolidate measurement and get a single view on the customer across devices and channels—
–You need to turn off cross-device tracking because this is extra data that is most likely skewing your analyst’s interpretations.–
- Fill in the blank: _________ Internet search engines to find content.
- Who Can You Target With Display Advertising Campaigns?
- How Do Cost-Per-Click (CPC) Ads Compete With Cost-Per-Thousand Impressions (CPM) Ads On The Display Network?
- An Advertiser Wants To Achieve The Top Position In Paid Search Results. Which Recommendations Would Improve The Likelihood Of The Advertiser’s Ad Showing In The Top Position?
- Tristan owns a local flower shop. His customers are already finding him online, but he’s curious whether Google My Business can do more than just list his phone number and address. How can Google My Business help Tristan engage his customers?
- What Kind of Data Corresponds to a Statistic That Can Take the Form of a Number?
- What Are The Three Key Elements To Consider When Evaluating Keywords For SEO?
- Every Time Your Ad Is Eligible To Show, Google Ads Calculates Its Ad Rank Using Your Bid Amount, Components Of Quality Score, And:
- What Statistics Can Help You Identify The Blog Post Is Most Resonant With Your Audience?
- Senior executives at a global manufacturing company are determining the key performance indicators they’ll use to judge how effective their online video advertising campaigns will be on Google Ads. What guidelines are they creating?
- What Are The First Steps To Take When Building An Online Business Strategy?
- Which ad extensions can be served automatically?
- Which proposal is not an example of detailed demographics?
- Once you’ve established conversion actions in your Google Ads account, you’ll be provided with a conversion tracking tag. What should you do with this snippet of code to successfully track conversion actions?
- What Is The Main Reason Why Writing Techniques Should Be Adapted For Online Content?
- What is the best targeting option to boost brand awareness?
- What Good Practice Should You Consider When Sending E-Mails To Your Contacts?
- On The Display Network, Your Ad Is Eligible To Show On A Webpage If Your
- How Would You Recommend That William Set His Budget If He Wants To Spend US $608 Per Month On His Campaign?
- What’s the best way to find out how many clicks Bing Ads has identified as low quality?
- What Is Better Not To Display On Your Website?
- You’ve Set Up Conversion Actions For Your Online Retail Site. Now You Want To Set Up Conversion Tracking Tags To Gain Some Deeper Insights Into How People Engage With Your Ads. Match The Required Tagging Action With The Corresponding Conversion Measurement.
- What Should You Include In Your Targeted Search Ad To Generate More Clicks?
- Conversion Measurement Is An Excellent Way For Businesses To Understand How Users Are Engaging With Their Brand. Match Each Conversion Action To A Relevant Example Of A Business Need.
- Why Is It Important For A Business To Be Visible In Search Engines?
- For what type of business does increasing Internet use present many opportunities?
- To advertise with Google Ads, you start by creating campaigns based on your business goals. What type of campaign would you choose for each of the following scenarios?
- Which Of The Following Suggestions Precisely The Approach To Be Adopted For A Content Marketing Campaign?
- Which Of The Following Is Information That Advertising Networks Automatically Collect And Share With Businesses?
- Which Of The Approaches Below Is Primarily Aimed At Targeting New Online Customers?
- Madison Owns A Retail Clothing Store. Her Marketing Consultant Says That With All The Technology At Their Disposal, Customers Will Go Back And Forth Across Multiple Channels Before Choosing To Buy An Outfit At Her Store. The Consultant Recommends That Madison Think About Her Customer’s Journey Before They Actually Arrive At Her Store. Which Type Of Strategy Is Madison’s Marketing Director Suggesting To Help Her Drive Sales At Her Physical Location?
- In Google My Business, Where Can You Find The Number Of Google My Business Visitors That Are Receiving Driving Directions To Your Location?
- As the owner of a new restaurant, Susan is considering her potential customer’s journeys in order to establish her business in the area. What’s the first step a potential customer might take when going through the journey phase?
- Anthony has a dog-walking business that he manages online, and he’s adopted Google Ads to drive more traffic to his website. He’s one month into his first campaign on Google Ads, now reviewing his conversion data to determine how his ads are performing. He sees that his view-through conversions (VTCs) are low. He’s not sure what VTCs are and what this data means Knowing which two facts about VTCs would help Anthony better understand his conversion data?
- When you advertise through Sponsored Links (SEM), you don’t pay
- When Growing An International Business, What Should You Prioritize On Your Website?
- When Building A Website For A Business, What Type Of Design Should You Choose To Make It “Mobile Friendly”?
- Which Analysis Technique Is Particularly Useful For Companies That Invest A Significant Amount Of Their Media Budget In Offline Media Channels Or Companies That Sell Predominantly Through Local Stores?
- When Looking To Attract A Local Audience, Why Is It Important To Adapt Your Website And Content To Mobile Users?
- Search engines see the content of a website in the form of written code. How can you help them identify the images on your site?
- In-store product ads allow merchants to promote their inventory and drive shoppers to their physical points of sale.
- Digital Marketing Does Not Just Allow You To Sell Your Products Internationally. It Can Be Very Effective For Local Businesses. What do We mean By “Local Business”?
- An Advertiser Is Using A Global Sitewide Tag. Where Does The Advertiser Add A Phone Snippet On A Website To Use Google Forwarding Numbers In A Google Ads Campaign?
- Let’s say your main business goal is to get people to book rooms in your cottage. What Data Are You Probably Most Interested In?
- How Can Display Advertising Be Effective?
- Many customer journeys start with brand awareness and end with repeat buyers. Place the customer journey marketing goals below in the correct order.
- In the “Conversions” column, what allows you to customize conversion tracking?
- A Primary Benefit Of Google My Business Is What It Can Tell You About How Customers Behave When They Visit Your Listing. Which Google My Business Feature Can You Use To Follow These Interactions?
- Each Website Is Hosted On A Server Associated With A Unique IP Address. What does “IP” mean?
- Before You Launch Online Promotion Of Your Products In Other Countries, How Could You Assess The Demand In This Specific Market?