–You’re surfing some of your social media sites and the exact same electronic music school advertisement from earlier in the day appears. Earlier, you clicked on the ad, but this time you don’t. What could have been done to be more relevant in that micro-moment?–
–The marketers should have focused only on environmental signals.–
–The marketers could have relied on more media signals.–
–The marketers should have ignored this micro-moment.–
—The marketers’ ad could have said how your friend “liked” the school.—
- What is one of the Google and YouTube awareness products?
- What type of automatic bidding strategy is based on target cost per acquisition (CPA)?
- What is the maximum number of localized store listing experiments that can run simultaneously on Google Play?
- Which filter would only include data from a campaign titled “Back to School” in campaign reports?
- Megan is setting up a Google app campaign, but she’s not sure how specific the location targeting should be. Why does a marketer need to set a country-wide or broader target location?
- Which two types of goals can be targeted in Bid Strategies?
- Creating an online presence can involve various operations for a business. During the initial phase, which of the following steps might be part of these steps?
- You Can Leverage Google Ads’ Automated Bidding Strategy To Help Get The Most From Your Advertising Budget. What Are Two Benefits Of Using Automated Bidding?
- Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID?
- Sierra Owns A Small Business And Handles Many Responsibilities, From Logistics To Marketing. She’s Seen A Lot Of Success With Google Search (Hundreds Of Conversions A Month) And Would Like To Increase Her Reach By Creating A Display Campaign. But She’d Like It To Be As Effortless As Possible. What Type Of Display Campaign Should She Run?
- Which of the below are ways advertisers can measure their non-Amazon ads with Amazon Attribution?
- Which three URLs are involved in a landing page test?
- Attribution contention occurs at the order level; attribution tags within the same order compete with each other for attribution.
- True or false ? Google audiences are updated with every impression, so advertisers reach only the most relevant consumers on YouTube.
- True or false ? Shopping ads use product data to determine where and how ads are displayed.
- What Can The Performance Planner Assist You With?
- You manage the campaigns of an online vehicle sales platform. Which audience solution can allow your customer to reach Internet users who decide to buy a car?
- Julie Wants To Show Potential Customers Products They Previously Viewed On Her Website. What Does Julie Need In Place To Create Dynamically Generated Display Ads Within A Dynamic Remarketing Campaign?
- Claire Has Created A Google Display Remarketing Campaign. What’s The Most Likely Reason She Decided On Remarketing?
- Which of the following pieces of content could cause your Store to be rejected?
- You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website. What are two ways that Google Tag Assistant can help you with this task?
- What might you do to optimize Store pages with high conversions but low views?
- If an entrepreneur uses Google My Business to promote their restaurant online and to attract new customers, what functionality can they use to entice new people to visit?
- You’re serving on a marketing team for an online client, and you’ve been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. What are two guiding principles that will help you create these KPIs?
- Fill in the blank: If you are promoting an activity locally, search engines may _______________ your business on the search results page when the user is near your business.
- You recently released a mobile app for your online retail store. You’re reviewing the totals across all conversions in your Google Ads account using the campaign report in Google Ads. You want to see how effectively your new app is producing conversions for app installs and first opens. Which action will accomplish this?
- Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?
- Fill In The Blanks: ___________ Designate Short Strings Of Specific Keywords That Record Low Search Volume.
- Which Ad Extension Would You Use For An Advertiser Who Has A Chain Of Local Restaurants?
- Which three of the following are good measurement habits for any individual or company?
- What can you do to help your videos show up in search results?
- What can be measured by tracking conversions on the search network?
- Which term best describes the business activity that occurs when visitors to a website purchase products or services from you online?
- Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign. What’s Tom defining?
- Which report indicates how long a video has been viewed cumulatively?
- An E-Commerce Client Wants Her Campaign To Be More Profitable. After Calculating This Client’s Total Profits From Google Ads, What Can You Do To Start Maximizing Results For Profit?
- What are the three good measurement habits to adopt, for both individuals and businesses?
- Sarah’s a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client’s products across multiple channels. Which type of marketing strategy can Sarah use to drive sales to her client’s physical locations?
- A Client Who Owns An Online Running Shoe Store Wants To Drive Sales Of A Particular Model Of Women’s Running Shoes. What Keywords Should You Include In This Client’s Keyword List To Help Achieve Their Goal?
- Which Proposal Corresponds To A Relevant Business Goal That You Could Define For Your Social Media Campaigns?
- What Is The Most Efficient Method To Translate Your Website Content To Enter A New Market?
- What is the key value proposition of Google Search Network campaigns?
- What Is The Function Of A Server For Your Company Website?
- An Advertiser Wants To Know The Minimum Amount Of Money That She Must Spend On A Google Ads Campaign. What Should You Tell Her?
- Which ad format typically has the lowest CPM among InStream video ads and can also serve more frequently, especially on mobile devices?
- Kevin created an app with Firebase that links the inventory of his business to his online store, which he’s promoting on Google Ads. He wants to track sales from the app and needs to link his Firebase and Google Ads accounts. Which permissions will Kevin’s Google account need to link Firebase to Google Ads?
- What is the minimum number of establishments that you can bulk import into Google My Business?
- How Should An Advertiser With Stores In Both India And Germany Set Up An Google Ads Account To Target Users In These Different Locations?
- What Benefit Can You Get From Embedding Videos In An Email Or Social Media Marketing Campaign?
- What Should You Focus On When Optimizing The SEO Of Your Website For Mobile Users?