You’re the Marketing Director for a global financial company. The holidays are approaching and your boss wants to improve the company’s bottom line by 7%. You host a team meeting where the goal is to identify opportunities to test, then assign tasks to team members to start implementing right away. Is this approach correct?

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–You’re the Marketing Director for a global financial company. The holidays are approaching and your boss wants to improve the company’s bottom line by 7%. You host a team meeting where the goal is to identify opportunities to test, then assign tasks to team members to start implementing right away. Is this approach correct?–

–Yes, the entire team is present and participating.–

–Yes, but make sure to assign the test to the appropriate team members.–

—No, ideation and implementation should be done in separate meetings.—

–No, you need approval from your boss before running a series of tests.–

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