You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

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–You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?–

—Raising the bid amount.—

–Creating ads that pertain to the keywords.–

–Creating ads likely to get clicks.–

–Having a clear and simple landing page.–

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