You’ve Been Building A Programmatic Campaign And All Teams Just Signed Off On The Brief. What’s The Next Step In The Process?

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–You’ve Been Building A Programmatic Campaign And All Teams Just Signed Off On The Brief. What’s The Next Step In The Process?–

—Let the production team drive content creation.—

–Take a moment to debrief on the process so far and iterate the plan if necessary. Let the brand and media agency have a hiatus. Bring them back after execution.–

–Continue to work together on every decision to get 100 percent sign-off from all teams.–

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